Marketing
A marketing degree prepares you for advanced roles in a range of industries, from banking and finance, to entertainment, sports, fashion, music, and more. By developing your abilities to reach consumers and drive results, a BA Marketing degree from the Hartman Women's College will give you a distinct advantage upon graduation. This program helps you gain a broad-based business background with an emphasis on real-world marketing applications.
Essential subjects will be covered, including advertising, public relations, market research, and identifying consumer market behavior. Plus, you will learn to implement effective marketing strategies that play a direct role in business decision-making. Use your degree to become a market research analyst, advertising manager, brand manager, social media marketer, and more.
Program Chair
In today’s continuously evolving world of commerce, new products and services are launched daily with winners and losers. Often the difference hinges on effective marketing and our students learn to make a difference.
General Education Requirements
Students must complete HTC’s General Education Requirements as listed in the catalog.
General Business Major Requirements
A minimum of 120 semester hours is required for all students who graduate from Hebrew Theological College with a Bachelor of Arts degree. Students pursuing an additional major in business must complete 45 semester hours in business and related courses, as outlined below.
Business Core Requirements
| Requirement | Credits |
|---|---|
| BUSH 213 / ENGH 211 - Business Communication* | 3 |
| BUSH/MATH 272 - Statistical Analysis* | 3 |
| PHIH 322 - Case Studies in Jewish Business Ethics* | 3 |
| BUSH 385 - Business Policy and Strategic Management* | 3 |
| ACCH 201 - Principles of Financial Accounting | 3 |
| ACCH 202 - Principles of Managerial Accounting | 3 |
| BUSH 206 - Business Data Analysis | 3 |
| BUSH 215 or BUSH 217 - Macroeconomics or Microeconomics | 3 |
| BUSH 311 - Principles of Marketing | 3 |
| BUSH 341 - Business Finance | 3 |
| BUSH 361 - E-commerce | 3 |
*Must be completed in residence
Marketing Major Coursework
| Requirement | Credits |
|---|---|
| BUSH 320 - Healthcare Marketing | 3 |
| BUSH 315 - Public Relations | 3 |
| BUSH 318 - Consumer Market Behavior or Marketing Research | 3 |
| BUSH 321 - Advertising | 3 |
Summative Assessment
BUSH 385 serves as the capstone course which builds on the knowledge and skills attained throughout the curriculum.